The best thing about the annual MassKara Festival is the attention and involvement it draws to Bacolod and Negros Occidental. More than the glitz and hype of all the other activities - it is the focus on local farmers and the highlight on freshly grown produce that we absolutely favor and support.
Farmers’ markets and food fairs are a fundamental part of the urban-rural interface. They continue to grow in popularity, mostly due to the awakened consumer interest in obtaining fresh products - specially produce directly from farms close by.
the central venue |
These allow consumers to have access to locally grown, farm-fresh produce, enable farmers to develop personal relationships with their customers, and cultivate consumer loyalty with the farmers who grow the produce.