We look at so many selfies and unpracticed 'foodstagrams' that we might forget we're living in a great democratic age for amateur photography. It's never been easier to create a visual record.
But a casual snapshot does not make a good story. A photograph needs drama and dynamism, especially when illustrating a blog post or company tweet. We picked up some good tips from our experience and from helpful colleagues and wanted to share them here.
A lot of photography delivers a message through composition. We look for unusual patterns and shapes that draw the eye, and then try to frame them in a way that shows what's happening and adds visual interest.
We like to play with special lenses sometimes. The macro lens is especially good for revealing a previously invisible side of a subject. You can get good cheap lenses from brands such as Camkix.
Even without special lenses, we like to get up close and personal.
The best tool for photography isn't a camera with all the bells and whistles, or even a smartphone, but a good eye and a sense of adventure - both things that the wonder | wander | women love to encourage here!
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